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target audience:

• tourists, who:
  • are
  retiree
  • retiree 
    • may be those
    retired
    • from large corporates
    may
    • , as they seem to be reachable via facebook groups (https://www.designandmake.org/pages/viewpage.action?pageId=116492566#id-(ODT)ContextualReview:Tourists-Retirees)
    • Q: which country do they come from? does that matter? how to reach them for user studies?

...

• • like food and local culture

...

• • stay overnight
  • come from short-haul or long-haul market (may pick some more promising ones)

possible focus:

• hiking
• local food and culture
  
  • different types of food at different price range
• shopping
  • lack of research at this moment !!!!

How to connect with target audience?

• possible through Hong Kong Itinerary and Tour Planning - PartnerNet