target audience:
- tourists who are retiree
- those retired from large corporates may be reachable via facebook groups
- Q: which country do they come from? does that matter? how to reach them for user studies?
- tourists who like food and local culture
- tourists come from short-haul or long-haul market (may pick some more promising ones)
possible focus:
- hiking
- local food and culture
- different types of food at different price range